In this chapter, University of Colorado Denver’s Paul Teske, a premier scholar on parent choice, gives an overview of the challenges of helping parents navigate school choice systems. Based on his past research regarding how parents choose schools, Teske answers these questions: What are the best ways to make sure that low-income, immigrant, and other disenfranchised families are not disadvantaged by choice? What information do all parents need to make wise choices when charter schools and other choices become a significant portion of a city’s public school options? What are the highest priority investments and responsibilities districts should take on?