District leaders and elected officials can build meaningful engagement and support for education reforms through a carefully considered and executed approach to communications. Based on an interview with a media relations expert, this brief outlines four strategies for building effective communication around district change efforts: hire a professional firm, develop an achievable plan, pay attention to communication pathways, and anticipate opposition.
This brief is part of a series of ‘Spotlights’ focused on best practices around specific elements of the portfolio strategy.
